This looks ridiculous, right?
That's because it is. Each spring, hundreds of thousands of turkey hunters take to the woods, vests loaded down with more brand names than a NASCAR quarter panel. Most only care about killing turkeys. But some not only relish in a successful turkey hunt, but also make a living off of the hunting industry. I'm one of the latter.
In addition to painting, I help several brands with their advertising, from print ad creative to social media content. And as anyone who dedicates their life to a craft can attest to, you're always critiquing that craft everywhere you go. Contractors walk up to a building and can tell if the builder took shortcuts. Musicians listen to Pandora and can tell if the band uses autotune. You get the idea. And one thing that bugs me about the outdoor industry is our lack of ingenuity when it comes to advertising turkey hunting products.
Kill a turkey. Put product on dead turkey. Take a photo.
Really? That's the best we've got? C'mon man! In every hunt there's a story, incredible scenery, a new experience, a myriad of details in nature, birds that hammer off the roost and new products that really do a great job of putting them on the ground. Yet when it comes time to tell about how great that product is, we set up the most unoriginal photo ever and pretend it's unique. Here's why it stinks:
1. Anyone can do it. Heck, I can borrow a buddy's dead turkey, set him on a stump, then take 16 photos of 16 different products next to him and claim all of them brought him to end of my barrel.
2. It's unoriginal (as a direct result of #1). Everyone does it because it's easy. And like anything in our world today, if you see something enough times you get desensitized to it. Eventually it gets ignored.
3. It's unnecessary. Nearly every hunter in America has a smartphone, designed to do so much more than just make a phone call. You have the ability to take great photos, HD video and clear audio. You can even take a pic and add filters or draw stuff on it. Creativity is at your fingertips. Use it.
4. Sometimes it's nasty. I've seen guys lay a diaphragm on a jelly head and take a pic. I'm by no means a germ freak, but dang, if that's really your go-to mouth call, it's going back in your mouth as soon as that bird is loaded in the truck. And dead birds, especially turkeys (remember what he was pecking through in that cow pasture??), aren't exactly Dr. Oz approved.
I admit, this is a bit of a rant. But not without a remedy. So what do we do?
1. Don't do it. The first step to recovery is admitting you have a problem. So when you catch yourself flopping that bird down in the grass and reaching for the box call/crow call/ammo box/owl hooter, just stop. Take a deep breath, walk away from the bird, and regroup. Then resolve to do something different.
2. Don't show us the product at all. I get it, your sponsored. But if we know what products you use, and your'e a turkey killing machine, we're smart enough to connect the dots. You don't have to make your hunt an infomercial.
3. Shoot a video. Advertising these days is about telling a story. So why not actually tell the story with some cool video content?
4. Be real. We can smell a rat a mile away. So use products you believe in, support causes you believe in, and do stuff you believe in. Your authenticity will sell us.
5. Document, don't create. Snapchat and Instagram stories allow you to produce quick content as you go. If we can follow your hunt and watch you use the product in semi-real time, we can also share in your success. Instead of taking your word for it, we can watch you lure that long beard in (and see him before you've laid him over a stump).
6. If you still feel compelled to take this pic, at least get creative with it. Your smartphone can shoot short depth of field (where the product is in focus and the background is blurry) by just tapping on the part you want in focus. We all know you killed a turkey with it, so just go in tight, take a low angle, show us the product, set the turkey in the background and leave the rest up to our imagination. (click here for some of my man John Hafner's tips for taking iPhone hunting pics)
Spring brings with it a fresh start, a sense of newness and anticipation. Let's turn over a new spring leaf. Put these pitiful poultry promos in the past. Best of luck this turkey season and be sure to tag me on Instagram @RyanKirbyArt when you take a photo (and a bird) you're proud of.